How Consumer Insight Are Shaping Companies in India Essay

Client is King is a saying that most organizations over the globe have grasped. The need to focus on clients and be receptive to their requests has for quite some time been recognized by associations. Be that as it may, with globalization and innovative upset the elements of business, the significance of client and market information have all experienced a change. Today, the client is the controlling element in business and to be advertise driven, an association needs to advance a culture that continually tunes in to the client, investigations rivalry and has techniques that meet existing, envisioned and even unexpected needs of the client. Going above and beyond, associations must concentrate on client relationship the executives which has offered approach to client information the executives. Given the global condition and information economy, market and client knowledge fills in as a center competency and a chief wellspring of upper hand. Driving by tuning in For all intents and purposes each example of overcoming adversity in today’s corporate domain reflects how consciousness of client needs shapes serious business technique. Let’s take a gander at certain models. Procter and Gamble When P&G, the biggest purchaser merchandise organization on the planet, decided to offer its items to the lower pay client in creating nations, it had investigate groups partner with the most unfortunate of homes for a considerable length of time. This gave the organization significant bits of knowledge, which helped the organization in making a scope of items that fit the pockets of this fragment, empowering it to increase considerable piece of the overall industry. Amazon.com Amazon.com, the principal e-retailer of books on the planet, accomplished upper hand by rising as book lovers’ gathering where they could likewise share information. It keeps up client information through administrations, for example, book surveys, access to arrange accounts and item suggestions dependent on going before orders. Thusly, Amazon has recorded over 70% recurrent requests from its clients. Mahindra and Mahindra Mahindra and Mahindra’s SUV, Scorpio, has encountered huge achievement in household and universal markets. The situating of Scorpio as an economy SUV was focused on the discoveries of broad market visits and investigation of client needs. The client needs and needs discovered were changed into item determinations for Scorpio. Client bunches were counseled at each phase of plan and item improvement. Scorpio was assigned as the â€Å"Car of the Year† by ‘BBC on Wheels’ soon after its dispatch. Indian Railways The astonishing change of Indian Railways based on what was named as a trinket to a benefit making element in under two years has grabbed the eye of Indian and remote scholastic and corporate foundations. This turnaround was not inferable from any top of the line innovation however to an unassuming data implies †the traveler input structure. Information achieved from these structures was broke down to recognize client desires from the Railways. This was bolstered by an investigation of the best railroads around the world, and benchmarking with different transportations, for example, roadways and carriers. The result was a finished redesign of trains, stations and railroad administrations to render them traveler well disposed. Obviously, clients invited this change. The above models feature that it is imperative to tune in to clients for a triumph advertiser client relationship, where the client isn't only a recipient, yet an accomplice. Viable tuning in, along with vital activities, can realize a joyfully ever-after end to this affiliation.

UNIT FIVE Assignment Example | Topics and Well Written Essays - 750 words

UNIT FIVE - Assignment Example The ANA is an expert body that speaks to interests of more than 3 million medical attendants in the United States (Mahlin, 2010). To make this a simpler errand, the ANA has incepted constituent and state affiliations. In the first place, the ANA is bound to cultivate elevated requirements in nursing rehearse and advance the privileges of medical attendants at their work place. Also, it gives a reasonable perspective on nursing in a positive manner. It stretches out its assurance to improve the part by drawing in Congress and other administrative bodies to accomplish its strategic (and Kurtzman, 2010). Its crucial that it is resolved to propel nursing as a calling to improve the strength of those that need it. The subsequent affiliation is the International Council of Nurses (ICN). This is a universal body that intends to unite all the enlisted nurture in numerous nations. Actually, the association has implanted in excess of 130 nursing affiliations. Clearly, the association has a set number of part associations in every nation, which is equal to one. It has joined the comprehensive structure that grants other household bunches in nursing to become individuals (Carter et al., 2010). Its crucial to improve the nursing structure and administration conveyance from all the viewpoints in the part. The initiative of ICN is in the hands of the President and three Vice Presidents who go about as the official advisory group. Relatively, the ICN is like the ANA just that the ICN works in a more extensive geological district. The third nursing bunch that is ending up being instrumental is the National Association of Neonatal Nurses (NANN). The NANN tends to the instructive needs and practices inside neonatal nursing and claim to fame. Consequently, individuals profit by the portrayal given by the association. The NANN is like different affiliations just in that it is focused on improving the instructive needs and claim to fame of neonatal attendants. Likewise, it investiga tes different methods for instructing neonatal medical caretakers by concentrating on peer inspected distributions, instructive gatherings, books, and other educational materials in the neonatal practice. The supervisors of these affiliations are instrumental main thrusts in accomplishing the objectives and missions of the gathering. For instance, the directors guarantee they hold yearly gatherings to assess the advancement. All things considered, they can fashion a path forward in executing all the conversations. Besides, there are exchanges with overseeing bodies which remember Congress and governments for actualizing the expressed cases. Thirdly, these affiliations assemble data through research to guarantee the training is being improved with time. Without such angles, the nursing affiliations are not prone to check an improvement in their separate work gatherings. So as to arrive at an aggregate deal, there are different components that are compelling. To begin with, laborers a re permitted to join any relationship of their decision as long as it doesn't influence their administration conveyance (Carter et al., 2010). This is established, and nurture are permitted to join any gathering that will encourage them to accomplish their objectives. Also, the vast majority of the attendants want to join these relationship since they increase the value of the medical attendants. For instance, the need to improve the administration conveyance pushes the medical attendants to join these gatherings for extra instruction. Thirdly, the nursing affiliations improve the privileges of medical attendants at their work place. In this way, medical caretakers join these

Turn Back the Clock on that Grade! How to Revise a Bad College Paper

1. Take advantage of a second chance After you receive your grade and read your professor’s comments you might have a lot of those â€Å"if only† thoughts. â€Å"If only I had looked up that concept.† â€Å"If only I had taken extra time to proofread that.† â€Å"If only I had read the assignment more carefully.† â€Å"If only I had started earlier and done more research.† â€Å"If only I had realized I was contradicting myself.† â€Å"If only I had re-read the class reading before starting to write.† Then suddenly the film of your life starts to run backwards. You are back 4 days before the assignment is due and have all the knowledge you have now! Fantasy, right? Not necessarily. Quite often professors will: Require or allow students to hand in a draft before the paper is due, and give students comments on the draft, allowing students to rewrite before handing the assignment in for grading. Allow students to revise the assignment after receiving the grade so that the professor gives a new, higher grade. 1. Take advantage of a second chance Unfortunately, students often don’t take full advantage of these options when they are available. In my experience, it seems like students don’t really know that professors mean when they say â€Å"revision.† In conventional high schools, teachers may tell students to revise a paper, and specify exactly what the student has to change. For instance, grammar or punctuation errors may be circled or even corrected and the teacher may tell the students which sentences to change or move. They are probably trying to teach specific concepts by getting students to write them out for themselves. They are introducing students to the idea of returning to a piece of work rather than thinking of the first draft as a final version. In college, this does not cover what professors mean when they say â€Å"revision.† In a college class, especially one that involves writing an essay or research paper, professors may give you some specific guidance, such as inserting a sentence for you, rewriting some of your sentences or correcting your grammar or punctuation. But generally they will also ask questions or correct you in other ways in the margins or in comments at the end of the paper. For example, your professor may say that you seem to be ignoring evidence that disagrees with your interpretation or point out a way to extend your point. S/he may point out a large organizational problem. 2. Put in the work that is asked of you College professors generally do not consider it a serious revision if you just correct the things that are obvious or the things that they showed you how to do by writing them in for you. Their response to you correcting only the easy stuff is to think you didn’t do much and don’t deserve much of a grade change. From observing students, receiving strong and and weak revisions, and speaking with students as they started the revision process I’ve come to realize that students, in addition to not realizing what I mean by revision, often: Are reluctant to delete words they have already written or reorganize a paper—they almost always start by looking for ways to â€Å"keep† as much as possible. Try to get the professor to state some easy way to deal with a complicated comment or question, for instance, â€Å"So here I should write a sentence that says he loves her?† Or even â€Å"OK well can I just take it out?† (Professors really hate this—it reads to many of us as the student saying s/he isn’t interested in learning to think for themselves on a mature level but in being told what to do like a high school student or covering up a problem rather than solving it.) Assume that they can complete a revision without going back to the class readings. Assume that a revision is a lot less work than writing a paper and can be done quickly and with little thought. Actually, revision is hard work that takes a lot of time. In some ways it is harder than writing a paper from scratch. Professors know this. When we publish our own work, somewhere in the process an editor at a journal or press will often give our essays or book manuscripts a â€Å"revise and resubmit† status. If we don’t answer all the concerns raised by the anonymous readers, our work will be rejected. Changing a few sentences won’t suffice. So to us, the word â€Å"revision† doesn’t mean a few cosmetic changes. It means â€Å"answering all questions raised about the argument.† It might help if you thought of revision as going back in time to do something over and being allowed to carry knowledge back from the future into the past. As in time travel movies, it’s a lot of work to go back to the past to change the future! If you are going to bother doing a revision, you must accept that you will have to budget a good chunk of time to do it and that you will need to revisit your research and/or class readings and rethink your argument. How much time? Well, it’s good to think about this in terms of the time the professor gives you. If s/he gives you a week or more, chances are s/he’s expecting something quite different from what you originally handed in. If s/he gives you just a couple of days and none of them are weekend days, it may be that expectations are not as high. 3. Close read the teacher's comments Once you’ve gotten yourself into the mindset of rewriting rather than making cosmetic changes, go over the paper again and read your professor’s comments carefully. Make some notes for yourself—where are the biggest changes going to be? What has the professor told you to re-read or re-consider? Has your professor made any notes saying that you have contradicted yourself or that your argument is illogical, or that you don’t have evidence for a claim you’ve made? Your professor may be accepting meeting requests or s/he may be expecting the class to do the work to understand the comments given. If you have questions about the comments and the professor will meet with you, by all means ask them. Before any meeting it would be a good idea to work out how you are going to respond to some of the comments before you go in for the meeting. Do not try in this meeting to get the professor to give you easy ways out. Instead, ask questions about the best parts of the class readings to revisit or show the professor a new outline. I will admit that not all professors are equally talented at explaining what they want. You may have to put in some work or visit your school’s writing center to fully understand the problems with your paper. 4. Research thoroughly Do any re-reading and research thoroughly. If your professor has commented that something you said is wrong, or that you haven’t supported something fully, or that there is another example that would help you make your point, go back to the reading and find the things they’ve mentioned. Figure out how to incorporate new evidence or reconsider your argument. Yes, sometimes a revision may mean that if you were wrong or misunderstood a key concept you are doing a lot more rewriting than you might like. But isn’t it worth it for a higher grade? Your professor sees this as part of your learning process—s/he offers the incentive of a higher grade but the point for her/him is that you learn the material and that you confront the ways your writing is unclear or your ideas are incorrect. Some students find that it is helpful to write a new outline, one that notes what parts of the paper are going to stay the same and that keeps track of where changes should be made with what parts of the reading or new research will be added where. It’s fine to try to re-use as much of the older version as possible as long as you aren’t keeping the mistakes. A good way to do this is to open the old document on your computer and open a blank document next to it. Retype or copy and paste slowly, line by line as if you were really rewriting the paper. Keep your professor’s comments on hand and make sure you are responding to each one. 5. Restructure, if necessary Remember that changing something in one part of the paper will likely necessitate changes to other parts that were not marked by your professor. For instance, if you change a claim you make on page 3, then you probably have to change your introductory paragraph. You may also have to change other parts of the paper to go with these new changes. Does the whole argument still read logically after you’ve changed the parts you did? How will you fix it? This is difficult conceptual work and is the reason you could be rewarded with a higher grade. Your professor is looking for a demonstration of real intellectual understanding, not for the ability to copyedit changes someone else gives you. Revision is not always enjoyable, it is time-consuming and frustrating, and it is difficult. But it is also rewarding—one of the reason why professors use this assignment/option is because if you do it correctly you gain not only specific knowledge of class material but also cognitive abilities and the ability to persevere that you can use in all your other classes and in your future life outside of school. Are you interested in working with on our Cambridge tutors? ; Interested in hearing more from ourcollege academic tutors? Read on below: 4 Essential Tips to Get the Most Out of Your Undergraduate Courses Did I Read The Same Text Everyone Else Did?! Time Management Tips – Breakdown of a Typical Student’s Daily Schedule

Paving the Way for the American Revolution Essay - 633 Words

The American Revolution paved the way for democratic rule in nations and ignited the spreading of the idea throughout the whole world. However, the events that led up the spark of the revolution have been varied in their importance by historians. Some historians believed that the revolution was an external event whose primary cause was the political differences between the colonists and their British rulers. While others, were more concerned with the economic and social aspects of the American Revolution. Two profound professors, T.H Breen and Carl Delger, take their stance in the selections on this prolonged debate. T. H. Breen preserves that colonists experience with their mother country as consumers provided them with the resources†¦show more content†¦Carl Delger argues that the American Revolution was a political rebellion led by group of reluctant revolutionaries who opposed Parliament’s attempt to impose taxes without the consent of the colonist. Degler describes in â€Å"A New Kind of Revolution† how government policies in colonial America, threatened the colonies actions and lack of obligations Britain showed to the colonies. He goes to descried how the colonies believed the British had no right to tax the colonies for revenue proposes. Taxation was an idea neither party agreed upon because colonists said that British taxes were not use commonly and therefore† unconstitutional†. He states how taxes was commonly use to better the economy, which benefited both the colonies and Britain. However, the British wanted to change this because of the large war de bt they accumulated. He then speaks on how Americans wanted to retract the Tea Act, Hat Acts, and Woolens Acts, and to protect â€Å"the freedom that is our birth right, and which we ever enjoyed till the late violation of it† (Degler 133). In the quote, â€Å"Several historians have sought to measure quantitatively the restrictive effects of English mercantilism upon the colonial economy. Their conclusions, it can be said at the onset, generally in the negative† (Degler 131) it shows the negative of the taxes. This information backs his argument strongly due to fact it was reinforce by other historians. However, he weakens his argue when he statesShow MoreRelatedThomas Paine : Towards An Independent Nation1718 Words   |  7 PagesPaine is most known for his influence in the freedom loving American colonies. With his excellent use of rhetoric and his charisma, he quickly began to gain followers. In his writings, such as Common Sense, The Rights of Man, and The Age of Reason, he used these skills to call the Americans to action. Thomas Paine influenced American society and literature with his argumentative pamphlets and influential writings which inspired Americans to take action against Britain. 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She described there her everydayRead MoreContainers : Case Analysis1009 Words   |  5 Pagesof Oakland’s role in supplying American troops during the Vietnam War, the Port of Oakland embraced containerization and port automation. This resulted in stealing much of the business away from the nearby Port of San Francisco, which still manually handled cargo. By 1969, nearly 90% of dockworkers had lost their jobs. The port and freight industry experienced massive change within 15 years after the arrival of the containerization and the port automation revolution. Furthermore, this trend ofRead MoreImpact Of The Renaissance751 Words   |  4 PagesRenaissance started in Italy during the period of medieval, then it slowly spread throughout Europe. The term Renaissance over the years, has become synonymous with ideas of expanding, rebirth and cultural expansion. To begin with, a â€Å"renaissance† is a revolution of the rebirth of ideas within a country’s individuals: self-awareness, art, architecture, religion, and science. Throughout this paper am going to talk about the age of the Renaissance, the major change in humanism, romantic music, and the impactRead MoreMy Grandmother Over The 1960s Era1355 Words   |  6 Pagespolitics, society, and overall way of life was completely transforming. The idea of revolution some would say grew as a heavy thought throughout a lot of Americans during the time especially in the younger generations. Though America was facing it conflicts in society with culture change, racism and foreign poli cies, the country itself was growing. The United States became a place where once ideas only mankind could only dream about were becoming real. This paving the way for America to take the roll

American Citizens Duties to the Government According to...

American Citizens Duties To The Government: According To The Constitution Christopher J Morin College Of Central Florida Abstract What is our duties and obligations to our country. What is the importance of these duties to our nation, government, and the other citizens of the united states. What is questioned to be the beliefs of those who do not know what is our duties as citizens. and brief examples of our duties and obligations to the government based upon the constitution. It is our duty as citizens to abide by the constitution. To protect the constitution and all it details in. To vote and express out voice through electing representation to speak on our behalf. To serve on a jury to represent the constitution and our†¦show more content†¦Electing representation is what gets our opinions to government issues and provides sorts of change to our national, state, and local communities. It was once said by Patrick Henry â€Å"no taxation with out representation†. Saying how a man can not be represented without the right to vote. Serving your country in a time of war is a citizen duty much need by our constitution. If no one is protecting our country and our freedoms then what good is it to have them. Registering for the draft in a time of dire need like war is something needed by our constitution and government. The ability to serve and protect the country, its people, and contents of this land we so love is a obligation worth dyeing for. The draft though is only applicable to men of the age of at least 18 years of age. You are not automatically put into the armed forces but registered till a time when an armed force needs expanded in time of war which will draw names from those who registered. Serving in an organized militia or being drafted in a obligation needed by our government and constitution to ensure safety over this land and everything that it has and represents. 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Office Paper Recycling Essay Example For Students

Office Paper Recycling Essay Environmental science is concerned with the global impact of human activity on the planet. Indeed, at the dawn of this new century, close to 25 percent of the earths usable water is contaminated. In addition, during the last hundred years, we have increased the amount of carbon dioxide in the atmosphere, by burning fossil fuels, such as coal and petroleum and in so doing we have increased the amount of gases in the atmosphere. The result is that more heat is trapped in the system, increasing the global temperature by 1 C (about 1.8 F). Because the earth is a closed system, these issues are of major concern to environmentalists. As the Gaia Hypothesis states it, we are sustained by a single living system, meaning that we rely on it for our survival, in which all the parts are interconnected and everything we do affects it globally. For instance, as more heat is trapped in the atmosphere, the temperature increases, affecting precipitation, the rain becomes acid, which in turn affect our food production and our fresh water supply, ultimately it affects all the living system on the planet. Basically, in such a system there is no away in throwing away, hence, over the last decade people and companies started being aware of it and therefore acknowledged the need to recycle. Recycling refers to collecting and reprocessing resources into new products. The resources on earth are not all renewable, and recycling means that we could create systems where wastes become resources again, which is called closed-loop recycling. Recycling paper involves removing its ink, glue, and coating and reconverting it to pulp that is pressed again into new paper. This process brakes down some of the paper fibers, requiring addition of some new pulp to maintain paper strength. III.Recycling at American University Ten years ago the District of Columbia mandated recycling programs for schools and colleges, at this time tough, only ten percent of American Universitys waste was recycled. However, the American University started a more efficient recycling project in May 1999, as the contracted a new company, the Consolidated Waste Industry (CWI), to recycle its waste. Besides, A. U. buys its office paper to Boise Cascade Corporation, which is environmentally conscious and sustains the forests. Paper is essentially made of wood, which is crushed into small pieces, and mixed with water and chemicals The Physical Plant at A.U. collects the trash, which is then picked up by CWI and brought to a warehouse where it is dumped on the floor on a conveyor belt and separated. Most of the office papers are already disposed in special bins at A. U. and usually they do not need to be separated from the rest of the trash. Then, this company sells it to another company, First Fiber, in Pennsylvania, which actually recycles it. According to Jan Lambert, the paper goes into a mill where the ink is removed and the contaminants are taken off. Then, the rest of the recycling process involves washing the paper with water in a blender, requiring 5,000 gallons per two tons of paper. The paper is converted into pulp and laid on a web, where it is pressed and dried, to be cut into sheets again. Unfortunately we were not told if the company uses chemicals in the process, although Lambert said the water was recycled. . Nevertheless, every ton of paper that is recycled saves about 1.4 cube meter (about 50 cube feet) of landfill space. One ton of recycled paper saves 17 pulpwood trees (trees used to produce paper). According to Mark Fiest at A. .u3047ae054ba29e9c80c5dd9c234dee89 , .u3047ae054ba29e9c80c5dd9c234dee89 .postImageUrl , .u3047ae054ba29e9c80c5dd9c234dee89 .centered-text-area { min-height: 80px; position: relative; } .u3047ae054ba29e9c80c5dd9c234dee89 , .u3047ae054ba29e9c80c5dd9c234dee89:hover , .u3047ae054ba29e9c80c5dd9c234dee89:visited , .u3047ae054ba29e9c80c5dd9c234dee89:active { border:0!important; } .u3047ae054ba29e9c80c5dd9c234dee89 .clearfix:after { content: ""; display: table; clear: both; } .u3047ae054ba29e9c80c5dd9c234dee89 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3047ae054ba29e9c80c5dd9c234dee89:active , .u3047ae054ba29e9c80c5dd9c234dee89:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3047ae054ba29e9c80c5dd9c234dee89 .centered-text-area { width: 100%; position: relative ; } .u3047ae054ba29e9c80c5dd9c234dee89 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3047ae054ba29e9c80c5dd9c234dee89 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3047ae054ba29e9c80c5dd9c234dee89 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3047ae054ba29e9c80c5dd9c234dee89:hover .ctaButton { background-color: #34495E!important; } .u3047ae054ba29e9c80c5dd9c234dee89 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3047ae054ba29e9c80c5dd9c234dee89 .u3047ae054ba29e9c80c5dd9c234dee89-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3047ae054ba29e9c80c5dd9c234dee89:after { content: ""; display: block; clear: both; } READ: Case Study Snap On Tools Intranet (527 words) EssayU., the college now recycles 50 percent of its waste due to this program, which is successful. Based on the information we received, and as far as A.U. is concerned, it seems to be a closed-loop-recycling program, which is a success. Considering that in a couple years the amount of waste recycled increased from ten to 50 percent, however further researches show that chemicals are used to process the paper, which is then transported in trucks, which release CO2 in the atmosphere. In addition, Lambert did not explained us how the water is recycled, chances are that it must be a chemical process that uses a lot of .

Influence Of Mass Media On Sport Essays - Communication, Mass Media

Influence Of Mass Media On Sport Influences of Mass Media in Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people.(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impr essionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competition. Each form of mass media wants to be the one to target the audience, so therefore competition between mass media is very strong, because capturing the inside of the sports world is critical. Apart from the competition among the various forms of media there is also competition among each form of the media example Fox network competes with all television networks for a market share of the audience. Network companies such as Fox buy the contracts to show American football games for millions of dollars, which they in turn make their money back through companies wanting to advertize on their network during these football games. The audience Fox attracts by showing these games also provides an audience for companies wanting to advertise their products and provides potential customers for their products. This life cycle exists in all forms of media apart from just tel evision, newspapers try to cover the best stories in all areas of life from tradegy to sports and entertainment. From a sociological stand point in today's society sex and violence attracts audiences. By examining the internet, which is the newest form of mass media internet companies that provide the most outrageous websites with sex and violence are the most watched websites. Media Companies compete with each other on those levels by looking at what attracts the most attention and trying to provide it. Although the audience are the ones who decide what information is important and this decides what groups of mass media get the most attention the influence of the media in today's world really guides them in helping them make that decision without their actual knowledge. If your story isn't important to the audience then your media is taking up space, so therefore you either have to produce what the audience wants or you will not be able to survive in the competitive world of mass m edia. In order to survive in society you must offer the general public information they are interested in. Money also puts constraints on what an individual gets to know. If a person can't afford to buy a television that is restricting them on the knowledge that they are able to consume. Also, companies run on budget plans, and if there is no money in the budget, they are unable to provide information to a society. For every story that is produced, or every television commercial aired that could have been many more, to follow. But with limited money in the budget plans, an audience's view also becomes very limited, because if the media doesn't have the money to produce the information that is information that a society loses out on. Time is also another constraint because is doesn't make a difference on the amount of media there is, there will only be twenty four hours in each day and not all a person's time can be devoted to the effects of mass media. With the consideration of all these constraints this may create many difficulties for mass media, these difficulties will have a reflection on society as well. In media these constraints are known as noise.